| Autor: |
Pintea, Florin Radu, Gârbo, Viorica Irina, Vlad, Daniel Valerius |
| Předmět: |
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| Zdroj: |
Quality - Access to Success; 2012 Supplement 2, Vol. 13, p56-65, 10p |
| Abstrakt: |
Culture represents the entire inheritance of a society and not only affects the way in which people define their needs and desires through consumption, but it also influences the way in which they work and do business. Cultural forces transmit messages to customers about the selection of goods and services. Consequently, consumption is influenced by many cultural variables. In the presence of an equality of incomes, only behavioural factors can explain the different consumption models. There are amazing differences in the customers' behaviour, even in some countries with relatively uniform conditions. These differences are not due, obviously, to incomes, but to the cultural variations life style. The paper work analyses using practical examples the role and the influence of culture during the buying process. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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