Autor:	Petit, Catherine
Předmět:	CUSTOMER loyalty programs COMPUTER software
Zdroj:	Journal du Textile; 5/8/2012, Issue 2127, p20-21, 2p
Abstrakt:	This article discusses consumer loyalty cards at retail store chains in France and trends in the industry to move away from plastic cards towards mobile device applications which provide the same services and function. Commentary and insights are provided by Eric Lebailly, Bernard Chaix, and Cécile Morel.
Databáze:	Supplemental Index
Externí odkaz:	Zobrazit plný text záznamu