| Autor: |
Gambhiraopet, Kumar, Thalluri, Prashanth Vidya Sagar |
| Předmět: |
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| Zdroj: |
IBSCDC Case Studies; 12/1/2009, p1-18, 18p, 2 Color Photographs, 2 Illustrations, 5 Charts |
| Abstrakt: |
The article presents a case study on the best practices of marketers in the emerging Indian market to meet the domain of consumer behaviour in a changing environment. It says that the role of marketer was to create a customer through marketing and product innovations. It states that marketers should bring the passion of promoting the product brands and services directly proportional to the involvement they created with the loyal consumers. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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