| Autor: |
Gambhiraopet, Kumar, Gonela, Saradhi Kumar |
| Předmět: |
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| Zdroj: |
IBSCDC Case Studies; 10/12/2009, p1-14, 14p, 1 Color Photograph, 2 Diagrams, 3 Charts, 2 Graphs |
| Abstrakt: |
The article discusses the implications of the growing trend of neuromarketing for consumers in the U.S. The author noted that neuromarketing has become popular in the Internet; however, experts opined that the method could have an adverse effect on consumers when attempted to various products. The author highlighted the neuromarketing of Netflix Inc., wherein the company had held a contest for computer programmers to enhance the company's movie recommendation technology by 10%. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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