| Autor: |
Barker, Allan, Stockbridge, Greg |
| Předmět: |
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| Zdroj: |
Eyecare Business; Sep2010, Vol. 24 Issue 9, p66-70, 4p, 4 Color Photographs |
| Abstrakt: |
The article focuses on both the retail and professional business strategies that most successful eyecare practices live by. It notes that large practices demonstrate continuity by coordinating their marketing pieces to have a similar look and feel. It mentions that successful practices do not compromise patient satisfaction at the expense of making a sale. It states that the practice's pricing policy must complement and coordinate with the overall marketing strategy. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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