Individuals' Preference Orientations toward Facets of Internet Shopping Sites: A Conceptual and Measurement Model.

Autor: Blake, Brian F., Hamilton, Rhiannon L., Neuendorf, Kimberly A., Murcko, Ryan
Předmět:
Zdroj: National Social Science Journal; Jan2010, Vol. 33 Issue 2, p11-20, 10p
Abstrakt: The article discusses the survey regarding individuals' preference orientations toward aspects of Internet shopping in the U.S. using Variegated Inventory of Site Attributes (VISA). It notes that Internet shopping is now popular worldwide, spawning a wide range of information technology, communication, marketing, and other related disciplines. It notes that VISA is an inventory of 55 business-to-consumer (B2C) site features for research use that requires a diversified listing of feature types that is applicable to a wide range of consumer products and services. The survey shows that the inventory incorporates varying importance to users, yardsticks consumers use to decide what they want to see in a B2C site, and these choices were not related to demographic variables.
Databáze: Supplemental Index