Autor:	Tosun, Nurhan Babür
Předmět:	PUBLIC relations DIRECT marketing ADVERTISING CUSTOMER retention COLLEGE students INTEGRATED marketing MARKET share CUSTOMER loyalty MASS media DIRECT mail advertising
Zdroj:	Ileti-s-im; 2009, Issue 11, p9-26, 18p, 9 Charts
Databáze:	Supplemental Index
Externí odkaz:	Zobrazit plný text záznamu