| Autor: |
Espino, Germán |
| Předmět: |
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| Zdroj: |
Conference Papers -- International Communication Association; 2009 Annual Meeting, p1-26, 27p, 6 Charts, 5 Graphs |
| Abstrakt: |
With the fall of the authoritarian regime the relations between the three main actors of political communication have changed at all. In order to show these changes, this document presents a campaign's analysis of the 2006's presidential process and a comparative analysis of this with the 1994's and 2000's. The conclusions are: There is no more one centre of the power as it happened in the authoritarian regime; Mass Media have broken the corporatist relation with the government, so nowadays media are a plural spectrum of powerful pressure groups; Nowadays the elector is changing, that means a primacy of independent voter and the soft voter over the hard voter. This research sustains that media's strategy of the 2006's campaigns was the main influence to the election. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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