New demands for US-imported television programs in Japan's video distribution services.

Autor: Oba, Goro
Zdroj: Conference Papers -- International Communication Association; 2004 Annual Meeting, p1, 29p
Abstrakt: This study examines and analyzes imported television programming, in particular U.S.-imported programming, in Japan's new, emerging video distribution services. Judging from small markets of new networks/broadcasters and hence their insufficient production budgets for originals, we can assume that they might be dependent on imported programming. Our research demonstrates that the U.S. fictional programming, which is offered by foreign-owned cable and premium networks, drives the average percentage of imported programming on the new networks/broadcasters. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]
Databáze: Supplemental Index