| Autor: |
Abrams, Jessica, Giles, Howard |
| Zdroj: |
Conference Papers -- International Communication Association; 2004 Annual Meeting, p1, 39p |
| Abstrakt: |
The present study explores the relatively new idea that individuals engage with media in an effort to meet their social identity needs. Specifically, the study broadens the social identity gratifications approach to ethnicity by examining how African Americans selection and avoidance of television based on ethnic identity gratifications is related to their perceptions of ingroup vitality. Results from the survey reveal African Americans television selection based on social identity gratifications is positively related to vitality, while avoidance is negatively related to vitality. The role of ethic identification in the relationships is also tested. Two plausible models of television avoidance are offered. Implications and future research are also discussed. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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