| Autor: |
Jorgenson, Derek, Ocana, Anthony, Sigler, Kathy |
| Zdroj: |
Conference Papers -- International Communication Association; 2004 Annual Meeting, p1, 22p |
| Abstrakt: |
As the use of video-mediated requests targeted at mass audiences increases, it is important to determine the effectiveness of persuasive strategies and their related theories in this medium. This study examined whether the inclusion of metacommunication in video-mediated Door-in-the-Face (DITF) requests increased compliance rates. University students responded as to whether or not they would agree to one of four requests that varied in the use of the DITF strategy and metacommunication. No significant differences in positive response rates were found for either the use of metacommunication or the use of DITF strategy compared to control groups. The limitations of DITF theory in a low-immediacy technology context are discussed. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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