Autor:	Chowdary, Nagendra V.
Předmět:	BUSINESS development MARKETING strategy COLLEGE teachers
Zdroj:	IBSCDC Executive Interviews; 2008, p1-5, 5p, 1 Color Photograph
Abstrakt:	An interview with associate professor Donald N. Sull is presented. When asked about how to characterize good companies, he refers to the company's active inertia. He explains that active inertia originates from the company's defining commitments including market capitalization, share of market, and technical leadership that enabled its initial success. He believes that through the company's defining commitments, it can attract more customers, employees, and investors.
Databáze:	Supplemental Index
Externí odkaz:	Zobrazit plný text záznamu