| Abstrakt: |
Chapter 10 of the book "How To Market Your Business: A Practical Guide to Advertising, PR, Selling, and Direct and Online Marketing," 6th Edition, is presented. It examines several issues related to product innovation and product development. It notes that intellectual property covers patents, copyright, design right, trade and service marks, and other legal forms that protect innovation. Details related to licensing, such as the Licensing Executives Society, and recommendations for releasing products are also given. |
