Autor:	Patten, Dave
Předmět:	DIRECT marketing DIRECT mail advertising MAIL-order business TELEMARKETING DOOR-to-door selling
Zdroj:	How to Market Your Business; 2008, p133-169, 37p, 15 Black and White Photographs, 2 Charts
Abstrakt:	Chapter 5 of the book "How To Market Your Business: A Practical Guide to Advertising, PR, Selling, and Direct and Online Marketing," 6th Edition, is presented. It presents several suggestions in implementing direct response marketing, which covers mail order, direct mail, telephone sales, door to door, and party plan. It discusses the processes involved in testing or measuring direct response advertising. Also mentioned is the Safe Home Ordering Protection Scheme.
Databáze:	Supplemental Index
Externí odkaz:	Zobrazit plný text záznamu