| Abstrakt: |
Chapter 2 of the book "How To Market Your Business: A Practical Guide to Advertising, PR, Selling, and Direct and Online Marketing," 6th Edition, is presented. It delves in the content and the characteristics of a market research and its data collection. It notes that research can be conducted through the Internet, the reference library, marketing information, trade press, and trade fairs and exhibitions. It also emphasizes the importance of test sampling of a new product or service and of a market research checklist. |
