RHS, INC: INNOVATION "GUIDING" AGRICULTURE.

Autor: Schenkel, Mark T., Finley, Jane, Chumney, Wade
Zdroj: USASBE Conference Proceedings; 2009, following p12-12, 9p
Abstrakt: The Hemisphere GPS Inc. case illustrates a complex set of issues associated with opportunity identification and development within the agricultural industry. Specifically, it facilitates robust discussions of the strategic roles disruptive technology, innovation, and intellectual property play in the economic development of new opportunity, particularly in an industry where each is historically lacking. Students must evaluate carefully the decision to seek further growth from a strategic perspective, as well as evaluate the potential alternative roles the founder may play as he seeks to make a decision between continuing and exiting the business. [ABSTRACT FROM AUTHOR]
Databáze: Supplemental Index