| Abstrakt: |
This paper is trying to identify the niches of markets for selling Romanian traditional products on European market. In pursuing this, a piece of quantitative market research was developed on 500 persons from urban and rural areas. The results of the research show that the profile of the consumer of traditional food products is: women, coming from urban area, having an income between 1000 and 2000 lei, usually students or having jobs that require higher education: engineers, professors, doctors, economists etc. At the opposite side, people coming from rural area, men, aged over 56 years old, with income under 1000 lei, and jobs as administrator, farmer, owner of companies, independent professional, unemployed do not consume traditional products at all. The conclusions can be used by the producers of agro-food products, in general, and by the producers of traditional products, in particular, in their efforts of increasing their sells and profits. [ABSTRACT FROM AUTHOR] |
