DOCTORAL DISSERTATION.

Autor: Vujicic, Sanja
Zdroj: European Journal of Tourism Research; 2008, Vol. 1 Issue 2, p137-140, 4p
Abstrakt: The article presents the doctoral dissertation entitled "Photographic Messages in Tourism Advertising. Advertisers' Planning for the Production of as well as Potential Tourists' Interpretation of Photographic Messages in Tourist Brochures," prepared by Sanja Vujicic. The goal of the said dissertation is to understand photographic message communication in tourism print advertising. It focuses on the study which attempts to explain such photographic message communication. The results, which are contained in the said dissertation, reveals that information photographic messages are aimed at informing potential tourists of the attractions destinations have to offer.
Databáze: Supplemental Index