| Autor: |
Wöber, Karl W |
| Zdroj: |
Tourism Management Dynamics; 2005, p210-218, 9p, 1 Black and White Photograph, 1 Diagram, 1 Chart |
| Abstrakt: |
Chapter 22 of the book "Tourism Management Dynamics: Trends, Management and Tools" is presented. It discusses the three broad types of tourism marketing information system that support marketing managers at their work: marketing information systems, marketing decision support systems and marketing group decision support systems. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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