Chapter Nine: Marketing.
| Autor: | Lovegrove, Damien |
|---|---|
| Zdroj: | Complete Guide to Professional Wedding Photography: Creating a More Profitable & Fulfilling Business; 2007, p196-219, 24p, 25 Color Photographs, 10 Black and White Photographs |
| Abstrakt: | Chapter 9 of the book "THE COMPLETE GUIDE TO Professional Wedding Photography: Creating a more profitable and fulfilling business," by Damien Lovegrove is presented. It discusses the idea of marketing or promoting business as a process of generating qualified leads. It mentions the four key steps in designing brochures namely, Attention, Interest, Desire and Action (AIDA). |
| Databáze: | Supplemental Index |
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