| Autor: |
Lashley, Conrad, Lincoln, Guy |
| Zdroj: |
Business Development in Licensed Retailing: A Unit Manager's Guide; 2002, p262-284, 23p, 3 Diagrams, 8 Charts |
| Abstrakt: |
Chapter 13 of the book "Business Development in Licensed Retailing: A Unit Manager's Guide" is presented. It focuses on the development of promotional activity for businesses. It discusses the two elements of competition unit managers need to understand, namely direct competitors and competitors who might meet similar customer needs in a different way. Elements of marketing mix in licensed retailing units include product, price and promotion. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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