| Autor: |
Lashley, Conrad, Lincoln, Guy |
| Zdroj: |
Business Development in Licensed Retailing: A Unit Manager's Guide; 2002, p241-261, 21p, 1 Diagram, 7 Charts |
| Abstrakt: |
Chapter 12 of the book "Business Development in Licensed Retailing: A Unit Manager's Guide" is presented. It focuses on the importance of understanding customers. It notes that the focus for all decisions made in the unit has to be concentrated on satisfying customers, which means providing them with the products and services they require at time they want them. The tools that a unit manager can use to develop a comprehensive and useful understanding of customers include market segmentation and customer occasions. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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