| Autor: |
Voudouris, Christos, Lesaint, David, Owusu, Gilbert, Dorne, Raphael, Oliveira, F., Rana, R. |
| Zdroj: |
Service Chain Management; 2008, p239-250, 12p |
| Abstrakt: |
With the emergence of the Internet, electronic commerce (e-commerce), revenue management and especially applications that combine both are becoming increasingly an area of innovation for service industries. E-commerce has introduced efficiencies across the service chain and it has allowed improvements to take place within and across organizations. Revenue management when combined with ecommerce and done online not only improves resource management but it can be used as a strategic tool to gain competitive advantage. This chapter examines the current approaches and future trends in these very exciting and promising areas. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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