Marketing Difference: The World Beat Phenomenon.

Autor: Devereaux, Kent
Zdroj: High Performance; Winter91, Vol. 14 Issue 4, p66-67, 2p, 2 Black and White Photographs
Abstrakt: The article provides information on the development of world beat music. According to the author, it is through world beat music that individuals form an impression of a culture, which increased the new cultural genres including jazz, salsa, and conjunto. Music critic Simon Frith argues that music represents the experience of certain social groups not because it is created by them, but he stresses that certain aural qualities are heard as homologous to their values. Moreover, it mentions that music is the predominant expression of human creativity and universal in its aspirations.
Databáze: Supplemental Index