A Sales Agent Using Case-Based Reasoning and Rule-Based Reasoning for E-Commerce System.

Autor: Gavrilova, Marina, Gervasi, Osvaldo, Kumar, Vipin, Tan, C. J. Kenneth, Taniar, David, Laganà, Antonio, Mun, Youngsong, Choo, Hyunseung, Na, Yun Ji, Ko, Il Seok, Kwak, Jong Min
Zdroj: Computational Science & Its Applications - ICCSA 2006 (9783540340799); 2006, p338-345, 8p
Abstrakt: Because of development of information technology and acceleration of enterprise e-business, the importance of electronic commerce system has been growing rapidly. Electronic commerce system must provide convenient interface, easy and fast searching function, and product information satisfied customer's requirement. For that many studies about the electronic commerce system that used a reasoning technique and an agent technology conducted largely. In this paper, we design a sales agent with hybrid reasoning method which is composed of case-based reasoning and rule-based reasoning for high customer satisfaction. Also, we were shown on an appropriateness of a proposal system by an experiment. Keywords: Hybrid Reasoning, Intelligent Agent, Case base reasoning, Rule base reasoning. [ABSTRACT FROM AUTHOR]
Databáze: Supplemental Index