Loose change adds up to big budget bucks for firms.
Autor: | McMurray, Deborah |
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Předmět: | |
Zdroj: | National Law Journal; 05/15/2000, Vol. 22 Issue 38, pB9, 4p, 1 Black and White Photograph |
Abstrakt: | Discusses the management of marketing budget of law firms. Importance of identifying the different expenses in the marketing budget; Difficulty in tracking the effectiveness of individual attorney spending; Example of a fictitious law firm's budget management. |
Databáze: | Supplemental Index |
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