Lessons from the Master.

Autor: McCue, Mike
Předmět:
Zdroj: Sales & Marketing Management; Mar2008, Vol. 160 Issue 2, p20-24, 5p, 1 Color Photograph, 2 Black and White Photographs
Abstrakt: The article presents the views of Mahan Khalsa, vice president of the FranklinCovey Sales Performance Group, on selling. The Internet and global competition have completely changed the face of selling since the 1990s, he says. Khalsa contends, successful salespeople need to have three characteristics: business intelligence, the ability to create trust and rapport on a personal level, and a good structure and methodology to the sales discussion.
Databáze: Supplemental Index