| Autor: |
Benjamin, Colin, Shelton, Jane |
| Předmět: |
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| Zdroj: |
Issues; Dec2007, Issue 81, p9-12, 4p |
| Abstrakt: |
The article discusses the history and successful campaigns initiated by Life Be In It International Pty. Ltd. in Victoria. Liberal Minister Brian Dixon, Federal Labor Minister Frank Stewart and Commonwealth Ministerial Council established the company which aims to provide and awareness campaign that addresses obesity issues and to increase community involvement in physical fitness. It uses cartoons and animated objects in its media coverage and in 1984 when the company was privatized as well as expands their campaign internationally to guarantee a stable and viable survival of their campaign. In addition, the company has collaborated with government agencies to promote the importance of physical fitness and sports in achieving a healthy condition. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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