| Autor: |
Mayer, Gloria, Kuklierus, Ann |
| Zdroj: |
Inside Case Management; Mar2000, Vol. 6 Issue 12, p1-4, 3p |
| Abstrakt: |
The article describes how hospitals/tertiary care centers lose their advantage in terms of contracting managed care plans when they have inefficient discharge planning staff or case managers. An overview of the role of case managers in patient care decision making is provided. It relates the marketing roles of hospital case managers in line with building name recognition and attracting greater patient referrals. It discusses the steps that tertiary hospitals can take to develop marketers among case managers. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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