| Autor: |
Tolley, Sam |
| Zdroj: |
Australian & New Zealand Wine Industry Journal; Sep2007, Vol. 22 Issue 5, p102-102, 3/4p |
| Abstrakt: |
The author discusses the Directions to 2025, which identifies the imperative to set new levels of expectation and awareness for Australia's regionally distinct and fine wines. He cites the problems posed by climatic irregularities on agricultural industries such as wine production. He notes the need for the wine industry to offer better wines and support the elevation of the image of Australian wine. He adds that the elevation of the image requires serious investment in marketing activity by exporters. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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