| Autor: |
Graham, Voss W. |
| Zdroj: |
Native American Casino; Oct2007, Vol. 7 Issue 10, p18-19, 2p, 1 Black and White Photograph |
| Abstrakt: |
The article presents key factors in aligning sales and marketing of casinos in the U.S. It is important for the industry to recognize the significance of a customer database as assets. The casinos must put more effort on the sales end to promote the gambling business. Moreover, gambling operators need to become businesspeople who sells. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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