| Autor: |
Kurita, Satoko, Lang, Annie, Potter, Robert F., Park, Byungho, Sparks, Johnny, Shyu, Steven, Derryberry, Dakota |
| Předmět: |
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| Zdroj: |
Conference Papers -- International Communication Association; 2006 Annual Meeting, p1-32, 31p |
| Abstrakt: |
This paper extends research investigating information density and attention by considering both the amount of audio and the amount of video information introduced by structural features in a television message. The goal is to illuminate the independent and combined contributions of high information density in the audio and video tracks of a television message on emotional experience, arousal, cognitive effort, and recognition for the content of television messages. Results show that if you want your message to be attended to and remembered you should present most of the information in the audio track and present very little information in the video track. However, you can continue to use many structural features in the video track. In other words, those messages which seemed to perform the best in terms of both emotional and cognitive processing were those where the message was structurally complex, that is it contained many orienting eliciting structural features, but there was very little information introduced in the video track, and a great deal of information in the audio track. ..PAT.-Conference Proceeding [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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