| Autor: |
Branzi, Andrea, Genovesi, Emilio, Susani, Marco, Trimarchi, Mario, Tagliabue, Roberto |
| Zdroj: |
Domus (0012-5377); set98, Issue 807, p84-88, 3p |
| Abstrakt: |
The article discusses the concept of new industrial design. It cites that the present phase of the development of industrial design began in the 1990s, where the designer is often expected to contribute to strategic corporate decisions. It defines social design as the passage from product design to the establishment of relations between brand. It explains the role of iconography in brand identification and as a driving force for the growth of a corporate culture. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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