| Abstrakt: |
This research investigates Hispanic American college student television activity. Specifically, the paper examines how much television Hispanic Americans view, what specific television programs they view, why they select and avoid certain television programs, and how their selection and avoidance is related to perceptions of their group's vitality. Results indicate that Hispanic American college students primarily view English language programs and are motivated to select and avoid television for a variety of reasons (including learning, companionship, and ethnic identity). Importantly, television selection and avoidance for ethnic identity gratifications are related to ethnic identity and vitality perceptions. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR] |
