| Abstrakt: |
This paper grows out of fieldwork conducted at seven international television markets. It examines how the ritual processes of the markets confer varying degrees of prestige on participants. As a cultural attribute, prestige can only be conferred through rituals such as those enacted at the international markets, but as a corporate strategy, prestige gives participants different levels of control over such essential business concerns as program prices and perceptions about the universality of one's programming. Consequently, these rituals produce industry lore about the types of creative practices and imaginative connections among transnational viewers that are and are not possible in an increasingly commercial and global media environment. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR] |
