| Autor: |
Hudson, Glenn |
| Zdroj: |
Street & Smith's Sports Business Journal; 9/17/2007, Vol. 10 Issue 21, p14-14, 2/3p, 1 Color Photograph |
| Abstrakt: |
The article offers suggestions to professional sports organizations in the U.S. on managing a public relations crisis. Publicists are advised to maintain media relationships by emphasizing credibility and honesty. Michael McCann, assistant professor at the Mississippi College School of Law, suggests that a professional team must negotiate contracts that contain a morals clause. A team must also concentrate on the areas of crisis that can be controlled. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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