| Autor: |
Dhore, M. L., Khachane, Jayashri, Dube, Mahesh R., Kulkar, A. M. |
| Předmět: |
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| Zdroj: |
International MultiConference of Engineers & Computer Scientists 2007 (Volume 1); 2007, p982-986, 5p, 4 Color Photographs |
| Abstrakt: |
The Internet has become the global communication medium of choice. It presents vast opportunities for marketing professionals to unearth new business dimensions and capture benefits with low profile software resources. Standish Group survey found that over 100 million people access the Internet in a language other than English and over 50% of Web Users speak a native language other than English. Research in this era indicated that Web users are four times more likely to purchase from site that communicates in customer's native language. Web Page Localization is the path-breaking solution for language localization of the Web pages, which provides efficient and effective user-friendly interface by translating the Web pages stored on the Web Server to the target native language on the fly for sites hosted on Linux. The features of this approach are to provide secure, cost-effective methodology accompanied by easy-to-learn and adaptable user-friendly interface supporting Web Page Localization, which is undoubtedly a key Internet marketing strategy. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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