Autor:	Weaver, Carolyn
Předmět:	BLOGS SEPTEMBER 11 Terrorist Attacks 2001 CORPORATE public relations
Zdroj:	Computing Canada; 5/31/2006, p21-21, 1p
Abstrakt:	An interview with Microsoft blogger Robert Scoble is presented. When asked how blogging took hold and step in to the mainstream, he states that it was after the September 11, 2001 terrorist attacks that he noticed that something interesting was really happening. He explains the connection between the existence of a blogging revolution and a decline in the effectiveness of public relations (PR) strategies adopted by companies. He also claims that the word-of-mouth network is getting efficient.
Databáze:	Supplemental Index
Externí odkaz:	Zobrazit plný text záznamu