Marketing Powers.
| Autor: | Cohen, Any, Kaydo, Chad |
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| Předmět: | |
| Zdroj: | Sales & Marketing Management; Aug99, Vol. 151 Issue 8, p18, 2/3p, 4 Color Photographs |
| Abstrakt: | Discusses the marketing success of the motion picture `Austin Powers: The Spy Who Shagged Me.' Information on the film's box office tally; Key to the film's success; Promotional budget for the film; Examples of Austin-endorsed products. |
| Databáze: | Supplemental Index |
| Externí odkaz: |
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