| Abstrakt: |
The article discusses a speech presented by Charles Atkin (Michigan State University), health and safety communication campaigns researcher, entitled "Strategic Communication Campaigns to Improve Health and Safety" to a U.S. Congressional briefing on October 5, 2006. Atkin argued that friends and family are in a strong position to influence and change the unsafe behavior in individuals. He discussed the ineffectiveness of celebrities and created characters in safety campaigns. Atkin emphasized that to be effective, solid academic research needs to be behind any safety campaign. |
