Colour forecasting.

Autor: Nayak, Rajkishore, Chatterjee, Kalesh Nath, Goyal, Ashvani
Zdroj: Textile Asia; Jul2006, Vol. 37 Issue 7, p28-32, 5p
Abstrakt: The article notes that color forecasting in the textile industry is becoming more of a science than an art. Color forecasters review environmental, social, political and economic conditions to predict future color trends. For forecasting to be successful, there should be integration of consumers' preferences with forecasting.
Databáze: Supplemental Index