| Autor: |
Holbert, R.Lance, Hansen, GlennJ., Mortensen, Steve, Caplan, ScottE. |
| Předmět: |
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| Zdroj: |
Communication Research Reports; Nov2006, Vol. 23 Issue 3, p209-216, 8p, 1 Graph |
| Abstrakt: |
This study analyzes the influence of Michael Moore's Fahrenheit 9/11 in coordination with presidential debate viewing on the outcome variable of confidence in George W. Bush's policy positions. In addition, the combined influence of these competing persuasive appeals is assessed across three political ideology groups: liberals, moderates, and conservatives. There is a statistically significant experimental stimulus-by-political ideology interaction, with Bush making substantial gains among political moderates who viewed Moore's film prior to a Bush-Kerry debate. The study also reveals similar patterns of influence for liberals and conservatives. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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