The Difference Makes the Difference.
| Autor: | Munson, Randall |
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| Předmět: | |
| Zdroj: | System iNEWS; Sep2006, Issue 323, p7-10, 4p |
| Abstrakt: | This section presents an article about the change in the name of the System i products from IBM. The author argues that changing the name of the product will not change the perception of people toward the capabilities of such system. Hence, the article criticized the marketing move of IBM. It is stated that marketing a product is different from changing the name of a product. |
| Databáze: | Supplemental Index |
| Externí odkaz: |
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