Advertising.
| Autor: | Pitts, Gregory G., Sterling, Christopher H. |
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| Předmět: | |
| Zdroj: | Museum of Broadcast Communications Encyclopedia of Radio; 2004, Vol. 1, p6-10, 5p |
| Abstrakt: | Provides information on radio advertising. Origin of radio advertising in the U.S.; Changes brought by the Depression in radio advertising; Types of radio announcements; Advantages and disadvantages of radio advertising; Efficacy of radio advertising. |
| Databáze: | Supplemental Index |
| Externí odkaz: |
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