| Autor: |
Rowe, Craig |
| Předmět: |
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| Zdroj: |
Currents; Mar2006, Vol. 32 Issue 3, p54-56, 3p, 1 Color Photograph |
| Abstrakt: |
The article presents an educational advancement professional's experience with the importance of maintaining the vitality of electronic direct mail and newsletters in constituent communications and fund raising. Continual retooling of the email marketing efforts provided valuable insights about the school's alumni. For example, they found out that newsletters were not the best way to deliver video messages, while news about an alumnus tended to be more effective. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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