| Autor: |
Adams, Jenny, Wilbert, John |
| Zdroj: |
Nightclub & Bar Magazine; Dec2005, Vol. 20 Issue 12, p10-10, 1/6p |
| Abstrakt: |
The article provides information on the marketing strategy of Damon Brink and Chris Walsh, owner of the bar Wings for Wins located in Burlington, Vermont. Unlike the traditional marketing technique of an advertisement in a local paper, the bar owners instead decided to try giving away free Buffalo chicken every baseball games held. With the said strategy, the company has obtained success without the high cost of advertising. |
| Databáze: |
Supplemental Index |
| Externí odkaz: |
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