| Abstrakt: |
The evidence is conclusive that, as children grow older, their general trust in television advertising declines. However, the research fails to show any simple relationship between advancing age and the effects of actual commercials, thus calling into question the assumption that general skepticism really serves as a defense against persuasion. This study directly investigates the relationship between general attitudes concerning the truthfulness of television advertising and the persuasive effects of real commercials. [ABSTRACT FROM AUTHOR] |
