Three Metatheoretical Approaches to Public Relations: the Functionalist, Interpretivist and Critical Paradigms.

Autor:	Nastasia, Sorin
Předmět:	PUBLIC relations METATHEORY CULTURE COMMUNICATION IMAGE
Zdroj:	Conference Papers -- International Communication Association; 2005 Annual Meeting, New York, NY, p1-31, 33p, 1 Chart
Abstrakt:	This article presents a study which argued that public relations theories and practices are part of the contemporary cultural background that should be carefully examined, not taken for granted. The study has the purpose of providing a framework for synthesizing and organizing the theoretical assumptions found in the public relations literature. It discusses the three metatheoretical approaches identified: functionalist, interpretivist and critical.
Databáze:	Supplemental Index
Externí odkaz:	Zobrazit plný text záznamu