A Critique of Active Audience Studies: The Audience as Political Participants in Alternative Media.

Autor: Slade, Christina
Předmět:
Zdroj: Conference Papers -- International Communication Association; 2005 Annual Meeting, New York, NY, p1-23, 23p
Abstrakt: This study focuses on the audience as political participants in alternative media. The alternative media can have a political impact by allowing the people to participate directly in public communication because the programmatic character of their activities sets examples through which they implicitly contribute to public discussion. It can motivate the audience to get involved in political life by providing an alternative view of social issues and politics, as well as mobilizing information.
Databáze: Supplemental Index