Enabling real-time adaptations for individualized customer experience in user-centered e-business applications.

Autor: Märtin, Christian, Herdin, Christian
Předmět:
Zdroj: Procedia Computer Science; 2024, Vol. 239, p1425-1432, 8p
Abstrakt: Optimized user experience and individualized task assistance are key factors for the success of e-business applications because they serve both, users, and service providers. In this paper we present an adaptation agent for observing and analyzing interactive behavior, emotional state and task-accomplishment of individual users while working with interactive e-business applications. The agent recognizes specific situations and can adapt the interactive application at runtime by co-operating with a model-based user interface development framework (MBUID) and by providing domain-specific guidance for the user. After introducing purpose, business context of our approach, and related work, the paper discusses the structure and functionality of the SitAdapt adaptation agent. The operation of the adaptation agent is demonstrated for a travel-booking platform that currently serves as a workbench for testing and evaluating our situation-analytic and emotion-triggered approach for creating highly competitive and individualized business applications. [ABSTRACT FROM AUTHOR]
Databáze: Supplemental Index